[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rohau.sk\/ako-na-obsahovy-marketing-tu-vam-prinasame-par-tipov\/#Article","mainEntityOfPage":"https:\/\/www.rohau.sk\/ako-na-obsahovy-marketing-tu-vam-prinasame-par-tipov\/","headline":"Ako na obsahov\u00fd marketing, tu v\u00e1m prin\u00e1\u0161ame p\u00e1r tipov","name":"Ako na obsahov\u00fd marketing, tu v\u00e1m prin\u00e1\u0161ame p\u00e1r tipov","description":"Vo svete online marketingu je zn\u00e1mych nieko\u013eko takzvan\u00fdch \u201epoddruhov\u201c ako napr. e-mail marketing, seo, sem, ppc a\u00a0mnoho \u010fal\u0161\u00edch, jedn\u00fdm z\u00a0nich je aj content. Tvorcu obsahov\u00e9ho marketingu m\u00f4\u017ee nazva\u0165 aj contentor. \u010co treba na tak\u00fato pr\u00e1cu ? Za\u010d\u00ednaj\u00facemu contentorovi sa to m\u00f4\u017ee zda\u0165 ako hard core, no v\u00f4bec tomu tak nemus\u00ed by\u0165. Ke\u010f\u017ee online svet je […]","datePublished":"2018-01-20","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.rohau.sk\/author\/#Person","name":"","url":"https:\/\/www.rohau.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa16db3f0f92015edeb6ced2fbc10116de89c6b4888114a368937de5fe58241b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rohau.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rohau.sk\/wp-content\/uploads\/img_a285972_w2038_t1521530286.png","url":"https:\/\/www.rohau.sk\/wp-content\/uploads\/img_a285972_w2038_t1521530286.png","height":0,"width":0},"url":"https:\/\/www.rohau.sk\/ako-na-obsahovy-marketing-tu-vam-prinasame-par-tipov\/","wordCount":369,"articleBody":"\tVo svete online marketingu je zn\u00e1mych nieko\u013eko takzvan\u00fdch \u201epoddruhov\u201c ako napr. e-mail marketing, seo, sem, ppc a\u00a0mnoho \u010fal\u0161\u00edch, jedn\u00fdm z\u00a0nich je aj content. Tvorcu obsahov\u00e9ho marketingu m\u00f4\u017ee nazva\u0165 aj contentor. \u010co treba na tak\u00fato pr\u00e1cu ? Za\u010d\u00ednaj\u00facemu contentorovi sa to m\u00f4\u017ee zda\u0165 ako hard core, no v\u00f4bec tomu tak nemus\u00ed by\u0165. \tKe\u010f\u017ee online svet je ve\u013emi aktu\u00e1lny a\u00a0dopyt po chytr\u00fdch market\u00e9roch bude st\u00e1le, obzvl\u00e1\u0161\u0165, ke\u010f\u00a0 si predstav\u00edme, \u017ee t\u00e1 star\u0161ia \u010das\u0165 obyvate\u013estva sa bude pres\u00fava\u0165 viac a\u00a0viac na internet, dopyt bude z\u00e1konit\u00fd. Jednoducho povedan\u00e9, online market\u00e9ri by sa ur\u010dite nemali ma\u0165 \u201ezle\u201c . Preto ak chcete za\u010da\u0165 s\u00a0touto brand\u017eou, \u010d\u00edtaj tento \u010dl\u00e1no\u010dek.\tAko by mal vyzera\u0165 tak\u00fd contetor a\u00a0\u010do sa od neho bude vy\u017eadova\u0165…..\t1.\u00a0\u00a0\u00a0\u00a0\u00a0 Prv\u00e1 vec je jasn\u00e1: v\u00a0online marketingu mus\u00ed by\u0165 v\u0161etko tip top. Viete si predstavi\u0165, \u017ee by niekto chcel p\u00edsa\u0165 \u010dl\u00e1nky, resp. tvori\u0165 obsah s\u00a0v\u00fdrazn\u00fdmi hr\u00fabkami ? Asi… teda ur\u010dite nie. Contetor mus\u00ed by\u0165 v\u00a0gramatike viac ako priemern\u00fd. To je prv\u00fd\u00a0 a\u00a0z\u00e1rove\u0148 podmienen\u00fd z\u00e1klad .\t\u00a0\t2.\u00a0\u00a0\u00a0\u00a0\u00a0 Vedie\u0165 p\u00edsa\u0165: pre niekoho sa to zd\u00e1 jednoduch\u00e9 a\u00a0pre niekoho n\u00e1ro\u010dn\u00e9, ako prv\u00e9 je treba sk\u00fasi\u0165, \u010do to d\u00e1, resp. ako mi to p\u00f4jde. St\u00e1le plat\u00ed, \u017ee cvik rob\u00ed u\u010d\u0148a majstrom. Tak\u017ee je nevyhnutn\u00e9 p\u00edsa\u0165 a\u00a0e\u0161te \u010do ? P\u00edsa\u0165! Je jasn\u00e9, \u017ee ka\u017ed\u00fd jeden \u010dlovek m\u00e1 in\u00e9 schopnosti a\u00a0niekomu to p\u00f4jde jednoduch\u0161ie a\u00a0niekomu, \u017eia\u013e \u0165a\u017e\u0161ie. \t\u00a0\t3.\u00a0\u00a0\u00a0\u00a0\u00a0 Priemern\u00fd contentor mus\u00ed vedie\u0165 taktie\u017e rozozn\u00e1va\u0165 \u0161t\u00fdly p\u00edsania. Je ich nieko\u013eko, ako prv\u00e9 je podstatn\u00e9 rozozna\u0165 pre koho dan\u00fd \u010dl\u00e1nok, text alebo status p\u00ed\u0161em. Je relevantn\u00fd faktor, \u010di je moj\u00edm cie\u013eom skupina 15 ro\u010dn\u00fdch \u0161tudentov (ktor\u00fdm budem minim\u00e1lne tyka\u0165 ) alebo skupina vysoko postaven\u00fdch podnikate\u013eov. Takto sa d\u00e1 rozozn\u00e1va\u0165 nieko\u013eko \u0161t\u00fdlov, z\u00e1kladom je jednoduch\u00e1 anal\u00fdza potencion\u00e1lnych \u010ditate\u013eov. \u00a0\t\u00a0Ak \u0165a zaujal tento \u010dl\u00e1nok, tak potom sa vzdel\u00e1vaj, p\u00ed\u0161 a\u00a0contentuj                                                                                                                                                                                                                                                                                                                                                                                         4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako na obsahov\u00fd marketing, tu v\u00e1m prin\u00e1\u0161ame p\u00e1r tipov","item":"https:\/\/www.rohau.sk\/ako-na-obsahovy-marketing-tu-vam-prinasame-par-tipov\/#breadcrumbitem"}]}]